from MARIA MACHARIA in Nairobi, Kenya
Kenya Bureau
NAIROBI, (CAJ News) -TECNO will be the official global partner of the Confederation of African Football (CAF) Africa Cup of Nations (AFCON) Morocco 2025 and as well as Kenya, Tanzania and Uganda 2027.
CAF General Secretary, Véron Mosengo-Omba, and Tecno Vice President, Shiming Jiang, made the announcement in Nairobi, Kenya.
This is after an agreement was concluded between the two organisations.
It follows on from Tecno’s sponsorship of the tournament in 2023, when it became the exclusive smartphone sponsor for the competition.
This partnership resulted in unprecedented growth in engagement and reach for Tecno’s commitment to African football.
Jiang said: “This renewed partnership is a testament to the deep trust and shared success we’ve built with CAF.”
TECNO’s role as official global partner and exclusive partner in the smartphone category will deepen its engagement and enhance its visibility, benefiting from additional media and social media activation rights that will enable Tecno to connect more closely with young people.
In addition, Tecno will continue its Dream Field Renovation project in cooperation with CAF, launched in 2024, with the goal of renovating 100 football pitches across Africa by 2028.
Dr Patrice Motsepe, CAF President, said, “The impressive growth and success of the TotalEnergies CAF Africa Cup of Nations has resulted in several exciting sponsorship agreements being concluded by CAF with African and international partners.”
Chinese-headquartered Tecno is an artificial intelligence-driven innovative technology brand with a presence in over 70 markets across five continents.
– CAJ News