by SAVIOUS KWINIKA
JOHANNESBURG, (CAJ News) – THIRTY South African agro-processing companies will showcase their products at the Anuga International Trade Fair in Cologne, Germany, from October 4–8, 2025, in a bid to secure new export markets and strengthen the country’s global trade footprint.
Anuga, held biennially, is widely regarded as the world’s largest and most influential food and beverage trade fair.
The 2023 edition drew more than 7 900 exhibitors from 118 countries and over 140 000 trade visitors from 200 nations, highlighting its value as a gateway to international distributors, retailers, importers, and wholesalers.
The South African delegation, drawn from six provinces, is participating under the auspices of the Department of Trade, Industry and Competition (the dtic).
Their attendance is supported through the Export Marketing and Investment Assistance (EMIA) Scheme, which is designed to help South African firms access new markets and boost export-led growth.
Deputy Minister of Trade, Industry and Competition, Zuko Godlimpi, said the initiative aligns with South Africa’s broader strategy of export market diversification.
“This is part of the government’s commitment to driving export-led industrialisation as a catalyst for economic growth,” Godlimpi explained.
“Our goal is to increase South Africa’s capacity to export diversified, value-added goods and services into competitive global markets.”
Godlimpi noted that participation in Anuga will not only expose South African companies to business opportunities in Europe but also raise awareness of South Africa’s agro-processing capabilities on a global scale.
“Assisting local firms to exhibit at Anuga ensures that proudly South African products are promoted internationally,” he said.
“This strengthens our ability to position South Africa as a reliable supplier of processed and packaged food products, particularly in Europe, where demand for sustainable and high-quality food solutions is growing.”
The 2025 edition of Anuga is themed Sustainable Growth, emphasizing the balance between economic prosperity and environmental responsibility.
Godlimpi said this resonates strongly with South Africa’s efforts to expand exports while advancing sustainable production practices.
By leveraging global platforms such as Anuga, the government hopes to help local firms build long-term trade partnerships and cushion the economy from external shocks, including the impact of tariffs imposed by some trading partners.
— CAJ News