New data solutions needed for Africa’s teeming population

Western Digital Sales Director for Africa, Ghassan Azzi. Photo by Savious Kwinika, CAJ News Africa

Western Digital Sales Director for Africa, Ghassan Azzi. Photo by Savious Kwinika, CAJ News Africa

JOHANNESBURG, (CAJ News) – A TECHNOLOGY executive has called for the industry to explore new data storage technologies and architecture to cater for Africa’s mostly youthful population.

Youths make up three-quarters of Africa’s population of 1,3 billion and data is increasingly becoming a need.

Ghassan Azzi, Western Digital Sales Director for Africa, hence called for the exploration of user-friendly data storage solutions.

Speaking in Johannesburg in an interview with CAJ News Africa on Wednesday on the sidelines of a roundtable media, he said content creation and consumption always fueled memory, hence the need for the introduction of the data storage solutions.

Western Digital is an entity of SanDisk International, which designs, develops and markets data storage solutions such USB flash drives, SD cards, card readers, solid state drives (SSDs), software, music and video players.

“The more people are connected the more they use data,” Azzi said.

“Right now our concern is not about competition but to bring data solutions that would address South Africa and entire African continent needs,” he added.

He said following the announcement of new product solutions in South Africa, similar announcements will be made in North (Egypt), West (Nigeria) and East (Kenya) Africa during the course of the year.

“We have chosen South Africa first because it is the most advanced economy in the African continent,” Azzi said.

He said there was huge demand for mobile data storage solutions in South Africa.

The official said Western Digital’s new product solutions created environments for data to thrive.

“Everywhere data lives, from advanced data centers to mobile sensors to personal devices, our industry-leading solutions deliver the possibilities of data,” Azzi said.

He said the world needed new data storage technologies and architectures as the scale of data continued to increase as was the diversity of application workloads.

Azzi pointed out with the advent of fifth generation (5G) wireless technology for digital cellular networks, user friendly, capable and reliable solutions were required.

“Some applications require a means to easily manipulate vast amounts of data (Big Data). In the first scenario, performance is key. In the second, capacity is critical,” he said.

Western Digital provides advanced data centers to mobile devices, artificial intelligence (AI) and internet of things (IoT) solutions.

The United Arab Emirates (UAE)-headquartered technology giant is ranked fourth in the sector that is also dominated by Amazon, Appale and Google.

“Most of the world’s data has been stored in our devices,” Azzi said.

– CAJ News

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