Avon introduces a hot new black number

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JOHANNESBURG, South Africa – 3rd FEBRUARY 2023, –/ Centre for African Journalists (CAJ News) AS the month of love, affection and romance blooms, Avon has introduced a little new black number that promises breath-taking impressions of you at the dinner table and a never-to-be-forgotten scent long after the occasion is over.

The hot little number is not from the rail of a haute couture or flou collection nor is it tapered, and it doesn’t dazzle with eye-grabbing accessories. It’s an Eau de Parfum named Little Black Dress Lace by Avon, and, just like the name suggests, it exudes timeless elegance.

“The Little Black Dress Lace is an alluring draping of classic scents of oriental florals, wrapped in feminine jasmine which simmers down into Indonesian dark patchouli and vanilla on the graceful body of a woman who intends to paint the town red,” Lukasz Kowalczyk, Head of Onmichannel Brand Experience at Avon Justine. “It’s perfect for a romantic dinner date or social affair, whether day or night, with the girls or any occasion that you honour an invitation to.”

Like any woman’s favourite hot number that accentuates her character and sculpts her physique to her satisfaction, Little Black Dress Lace gives the self-assured lady a ‘My Style, My Scent’ control over the fragrance she radiates. Sculptured to perfection by Avon’s trusted perfumers, Little Black Dress’ top notes are sweet jasmine and cyclamen with gardenia and ylang-ylang flower in the middle, while the base consists of sandalwood, musk and plum.

“People #ChooseAvon for exclusivity and for the quality embodied in our fragrance range at a fraction of the price,” notes Kowalczyk. “By owning Little Black Dress Lace, the stylish woman has an ‘Access All Areas’ tag in her scent that draws attention wherever she is invited.”

Little Black Dress Lace retails for R330 and is available on Avon’s Online store (www.avon.co.za) or through a countrywide network of Representatives in your area. Customers enjoy free delivery for orders of R600 or more.

Distributed by Centre for African Journalists (CAJ News) on behalf of Avon.

ABOUT AVON
We are the company that has been doing beauty differently for over 130 years. Whether it’s putting mascara on lashes and food on tables or fighting wrinkles with one hand and breast cancer with the other – our brand is built to empower you through beauty. So, whether you’re a beauty queen or beauty boss, you have the power to carve out your place in the world and make them notice you.

Avon WATCH ME NOW is a movement created to celebrate your rise. We are here to help you transform into the person you’re meant to be. When you beat the odds, defy expectations, and fulfil your potential, we’ll be right beside you cheering you on.

AVON GAVE WOMEN THE RIGHT TO EARN BEFORE THEY HAD THE RIGHT TO VOTE.
We’re the company that not only brings beauty to doors but also opens them. The company supports over 6 million independent micro-entrepreneurs in over 100 countries and over 50 million Beauty Representatives across 50 countries.

WE’VE HAVE BEEN ADVOCATING FOR WOMEN BEFORE IT WAS POPULAR.
We make job equality a priority with women making up 70% of our Global Research and Development roles and 60% of our local Distribution Centre team. Our employer value proposition has once again been affirmed after the Top Employers Institute conferred the company with the much-sought-after Top Employer 2020 award.

WE DON’T CUT QUALITY. WE CUT OUT THE MIDDLE MAN.
We’re able to sell quality products at affordable prices because we don’t use retail space. Instead, our Beauty Representatives bring you your favourite beauty items. So every time you buy an Avon product, you shop to empower a Beauty Representative and in turn impact lives.

WE WALK THE TALK.
As the biggest global supporter of Breast Cancer Awareness, we’ve donated over R20 million to raise breast cancer awareness. Our commitment is to reach 100 million women every year to ensure every woman knows the risks, signs and how and when to take action. We are also the organiser of the iThemba Walkathon – one of the world’s largest breast cancer awareness walks.

WE COVER BLEMISHES. NOT BRUISES.
Avon has been supporting women for 130 years, it is part of our DNA, which is why we are committed to putting an end to domestic violence against women.

R29 million was raised to educate women on domestic violence.
R7 million to stop gender-based violence.

About Direct Selling
Direct selling is the marketing and selling of products directly to customers away from a fixed retail location. Direct selling can be conducted one-on-one, in a group or party format or online. At Avon Justine, the “direct” part of direct selling also refers to the personal component of this sales channel; it’s about building relationships with people and offering them a high level of service and personal attention.

MEDIA CONTACTS:
Ronel Ntuli
Avon
Ronel.ntuli@avon.com

Antoinette Dickson
Antoinette.dickson@avon.com

 

 

 

 

 

 

 

 

 

 

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