by TINTSWALO BALOYI
JOHANNESBURG, (CAJ News) – ISUZU Motors, title sponsor of Ironman South Africa, said it takes pride in championing a diverse and accomplished assembly of athletes and individuals participating in the Ironman Mossel Bay event on Sunday.
The Mossel Bay competition marks the culmination of a rigorous series of Ironman challenges held in Gqeberha and Durban earlier in the year and is famed for its relentless test of physical endurance.
“As a brand that has held this partnership for the last 15 years, we are excited to be part of the Mossel Bay event,” said Ziphindiwe Ngcobo, Department Executive for Marketing at Isuzu.
“The Ironman brand, much like Isuzu, celebrates being bold beyond human, acknowledging the endurance of the ordinary people who dare to step out of their comfort zone and take on a physical and mental challenge of this magnitude.”
Among its sponsored participants are a mixture of Isuzu dealers, loyal customers, and esteemed athletes including South Africa’s renowned triathlon coach, Steve Atwell.
He is a certified Level 2 Triathlon coach accredited by Triathlon South Africa and Athletics South Africa.
Atwell is the Chairman of ATC Multisport, South Africa’s largest multisport club known for nurturing beginners and elite athletes alike.
He founded ‘Embark Tri’ in 2010 to mentor novice athletes.
Ngcobo said the Ironman Mossel Bay competition serves as an excellent platform to engage with the local community and inspire individuals to embrace a healthier and more active lifestyle.
“As a brand dedicated to the communities we serve, ISUZU is committed to giving back and making a difference,” the official said.
– CAJ News