Standard Bank repositions its brand

Standard Bank

by MTHULISI SIBANDA
JOHANNESBURG, (CAJ News) – AFRICA’S biggest bank by assets, Standard Bank, has repositioned its brand and tagline in a move the company said it epitomised where it views its role in the continent.

“It Can Be’ is the new tagline.”

The company said this reflected how Standard Bank had evolved and represented its positive attitude about Africa and the possibilities that exist on the continent.

“Our customers often ask themselves if their dreams can be,” Thulani Sibeko, Group Marketing Executive, Standard Bank.

“Can it be that I will one day own my dream home? Can it be that I will be able to build enough wealth to take care of my children?” he added.

“Can it be that we can turn a local business into a global player? As their financial partner, it is our responsibility and privilege to answer these questions. And we do that proudly in a resounding message which says, ‘It Can Be’. This is our new tagline.”

The repositioning is embodied through several client solutions and Standard Bank’s efforts to support its customers during the coronavirus (COVID-19).

Standard offered installment relief for personal and business banking customers across its markets in Africa.

In South Africa, it offered 25 percent cashback on car insurance premiums.

Recently, Standard and Microsoft partnered to bring e-learning to South Africans with the aim of rolling this out to the rest of the continent.

This is through its SimplyBlu e-commerce solution.

Standard’s DigiMe makes use of the latest biometric and facial recognition software, combined with two-factor authentication to create a safe and secure banking experience.

In Nigeria, Stanbic IBTC launched an enhanced and upgraded mobile app for customers.

Stanbic Uganda launched a COVID-19 Business Information Hub in partnership with ConsumerCentriX.

In South Africa, to reduce the risk of fraud when buying or selling online, Standard launched its Escrow service.

“Now is the time to begin a narrative of hope, belief and optimism. The phrase ‘It Can Be’ is a celebration of the human spirit, of the belief in our dreams. There is no better time to introduce this new positive message as encouragement to keep going,” Sibeko concluded.

– CAJ News

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