Radisson Hotel enters next phase of digital transformation


The newly built Radisson Blu hotel at the heart of Umhlanga. Photo supplied

by DION HENRICK in Cape Town
Western Cape Bureau
CAPE TOWN, (CAJ News) -THE Radisson Hotel Group has cemented its position as a digital leader and pioneer in the industry with its digital transformation strategy.

The strategy, ongoing over the last three years, aims to provide a localised and personalised digital experience to its guests by embracing
new technology innovation and immersive experiences.

Radisson has announced the launch of the next phase of this transformation, with the introduction of a successful customer-first and innovative digital strategy based on immersive and localized experiences.

Thanks to advanced hotel digital replicas, guests can now view the group’s hotels virtually from their laptops, mobile phones, and virtual reality (VR) headsets.

The localization strategy includes online journeys in 29 languages, personalized for more than 60 regions.

This is hailed as a new record in the hospitality industry.

“Radisson Hotel Group is one of the first adopters of these ground-breaking technologies driving increased customer engagement and booking conversions,” the company stated.

Radisson is among the first hotel companies to create immersive digital
experiences that allow it to showcase its hotels in a new way, and for guests to feel and live in the spaces virtually.

With the launch of immersive experiences, the group said it has blended the digital and physical worlds, where guests can move around, explore the hotel spaces virtually, see what the view from the room looks like, and even interact with surrounding objects, thanks to 3D virtual venue tours from their smartphones, computers, or VR devices.

Radisson has a footprint in more than 120 countries, with over 1 700 hotels in operation and under development.

– CAJ News

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