Avon launches Exxtravert mascara


Charne Visagie

JOHANNESBURG, (CAJ News) – AVON has introduced the Exxtravert mascara, promising users the fullest and most extreme lash look ever.

This is with up to double the amount of volume with every coat.

Using exclusive Gel Fibre Technology, Exxtravert’s formula coats lashes from root to tip with the boldest pigment and silk-like fibres.

According to Avon, the result is clump free instant volume with extreme buildability and extreme lash impact.

With up to 300 percent more lash volume and 16 hours of wear, Exxtravert is lauded as the perfect mascara to take look from day to night.

Exxtravert features a new and exclusive channeled brush uniquely designed by Avon to evenly coat each lash with the perfect amount of product.

“At Avon, we take immense pride in always delivering the latest and best products to our valued consumers, and this mascara is no exception,” said Nomfanelo Buthelezi, Avon Senior Category Manager.

“We understand the importance of offering high-quality, top-performing products at an affordable price, and that’s exactly what we’ve done with the Exxtravert mascara.”

Eighty percent of women rate Exxtravert at 4/5 stars or more, Following a consumer trial.

Candice Deleo-Novack, Head of Colour Product Innovation at Avon research and development (R&D), said, “We’re so excited to finally launch Exxtravert mascara which is the perfect product for those who dare to be bold!”

The official said incorporating the latest in make-up science and innovation, Exxtravert is formulated with an exclusive gel fibre technology and a unique channeled brush that allows for extreme buildability and a clump free application.

“You can be in total control of the eye look you want to achieve, with a premium mascara at an accessible price,” Deleo-Novack said.

– CAJ News


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